Infographics are stories told using data and numbers, and I enjoy crafting the narrative in this form. I'm adept at working with subject matter expert(s) to create visuals that distill complex facts into a simple, easy-to-understand story. Partnering with writers to get the text and visuals to align using clever wordplay, I work in both static/print and digital/interactive infographics.
I love working closely with clients to create a logo perfectly suited to their needs. This groundwork to understand what my clients need ensures that the logos I design work well for their desired format — from print to web to everything in-between.
Over the years, I've worked with clients, account managers and developers to create a wide variety of digital materials. Projects include websites, videos, HTML ads, intranet sites, social media campaigns, mobile apps, and much more.
Branding is one of my core competencies as a designer, and also something I love. I truly enjoy making sure that every aspect of a business is well-crafted and has received the attention that it deserves. From small, family-owned businesses to global Fortune 200 companies, I’ve designed and created brands for enterprises of all sizes and across a range of industries. At DXC — a multibillion-dollar Fortune 200 corporation with over 120,000 employees at the time — I was the lead designer implementing the rollout of two consecutive branding initiatives. This included formulating the brand guidelines, maintaining the brand website, making templates for employees and other designers, and reviewing corporate material for brand compliance.
A successful app project begins with close coordination between the designer and the developers to ensure that the application will have the desired functionality and will be easy for the technical team to implement. With this as the first step, I have developed apps for a variety of solutions, from HTML to Adobe Experience Manager and Microsoft PowerApps. In every project, I adhere to principles of usability to ensure that every app I develop will be easy and intuitive for the user to operate.
As an experienced print designer, I'm comfortable working closely with the printer/vendor to make sure the desired result is achieved. I enjoy using specialty printing techniques such as die-cuts, varnishes and specialty folds to enhance the final piece. From small printed pieces such as lapel pins and trifold brochures to larger, more complex pieces such annual reports and billboards, I offer proven experience in designing a variety of print products.
